Why we were brought on board
In our combined nine decades of work in crisis communications, the call that came in early March 2020 stands apart. If ever a company needed our services, it was Life Care Centers of America.
The Crisis
Life Care Center of Kirkland experienced the first known outbreak of COVID-19 in a skilled nursing facility in the United States. Thirty-six residents died within the first 10 days following the facility’s first confirmed positive test. Television news crews descended on the facility. In live reports from the parking lot family members told a national audience about their fear for loved ones inside the facility. No information was forthcoming from the facility. The images and stories were devastating.
Sound Counsel’s Tim Killian holds a press conference outside Life Care Centers of Kirkland, epicenter of the COVID-19 outbreak in the United States