Step One: Identify Your Vulnerabilities
Most potential sources of a crisis can be easily identified. Others are less obvious. Identifying your vulnerabilities will help you prepare to manage even the most unexpected event.
Step Two: Prepare a Plan
A crisis communications plan should be concise and actionable. Your plan should identify the chain of command, spokespersons, key stakeholders, and methods of communication. Your plan will help you determine when a response is required, who responds, and how best to respond.
Step Three: Practice
Your organization should conduct a crisis drill every year. Your spokespersons should receive crisis media training at least every two years. We will guide your team through a crisis drill and media train your spokespeople.
Your organization’s reputation has been in the making for years. An event happens and it has the potential to re-shape how you are viewed from this moment forward. Sound Counsel will help you navigate a crisis in a manner that adds to your hard-earned reputation. If you’re not telling your story, someone else will.