Few organizations are prepared for a reputation threatening crisis. Sound Counsel is a crisis communication firm that helps organizations move from being unprepared to being prepared using a three-step process.
Step One: Identify Your Vulnerabilities
Most potential sources of a crisis can be easily identified. Others are less obvious. Identifying your vulnerabilities will help you prepare to manage even the most unexpected event.
Step Two: Prepare a Plan
A crisis communications plan should be concise and actionable. Your plan should identify the chain of command, spokespersons, key stakeholders, and methods of communication. Your plan will help you determine when a response is required, who responds, and how best to respond.
Step Three: Practice
Your organization should conduct a crisis drill every year. Your spokespersons should receive crisis media training at least every two years. We will guide your team through a crisis drill and media train your spokespeople.
Your organization’s reputation has been in the making for years. An event happens and it has the potential to re-shape how you are viewed from this moment forward. Sound Counsel will help you navigate a crisis in a manner that adds to your hard-earned reputation. If you’re not telling your story, someone else will.
Step One: Prepare to Take Responsibility
Step Two: Respond Quickly
It’s critical that you respond as quickly as possible. The longer you delay, the worse the problem gets. We help organizations gather and share facts, frame messages, monitor social media and limit damage by being responsive.