Case Studies

Our team of senior executives brings over nine decades of experience dealing with crisis and reputation management. Below is a list of some of the many issues we have managed. While our client list is confidential, the case studies below are shared with the express consent of the clients we helped.

What we've done

Food Industry: Tampering, Packaging, Contamination, Recall

Corporate Reputation Management: Mergers and Acquisitions, Shareholder and Investor Relations, Annual Reports and Regulatory Filings, Human Relations Issues, CEO or Management Accusations, Indictments, Convictions

Corporate Safety: Accidental Deaths and Injuries

Environmental Risk: Risk Compliance, Agency Relations, Negative Pollution Publicity, Hazardous Materials

Cyber Security: Hacking, IT & Data Breach

Intellectual Property: IP Challenge, Counterfeiting, Patent, Trademark and Copyright Infringement Issues

Healthcare: Physician Practice, Dental Practice, Skilled Nursing and Assisted Living Facilities

Natural Disasters: Earthquake, Flood, Tornado, Tsunami

Civil and Political Unrest: Protests and Demonstrations

Terrorism: Terrorist Threats and Attacks

Public Health: COVID-19, Contagious and Noncontagious, Regulatory Compliance and Agency Relations

Personal Reputation Management: Criminal Accusations, Personal Disclosure

Issue Management & Industry Promotion: Ballot Measures, Political Campaigns, Image Advertising Campaigns

Life Care Centers

In our combined nine decades of work in crisis communications, the call that came in early March 2020 stands apart. If ever a company needed our services, it was Life Care Centers of America…


Piller’s Sausage

Sound Counsel has been retained by numerous branded food and beverage companies to provide crisis communications assistance relative to food recall and tampering cases…

Princess Cruises

Princes Cruises retained Sound Counsel when it’s cruise ship Grand Princess was denied access to its home berth at the Port of San Francisco and redirected to the Port of Oakland…