animated

A guiding light when your organization is in crisis

We help organizations prepare for, respond to, and recover from crisis by advising
what to say and how to say it

Before Crisis

Most potential sources of a crisis are easy to spot. Others are less obvious. We help clients assess their vulnerabilities, prepare a plan, media train and practice through crisis simulation.

During Crisis

Your organization’s reputation takes years to build. We help clients recognize and assess threats to their reputation. We help clients respond to crisis by advising what to say, how to say it, and to whom to say it.

After Crisis

Your response during and after a crisis will shape the reputation of your organization. We help our clients recover from crisis by assessing the impact, tailoring ongoing communications, and making good on promised reforms.

What We Do

We help organizations prepare for, respond to, and recover from crisis, as well as providing other communications services.

What We've Done

We’ve helped clients with crisis in all 50 states and internationally. Our clients include Fortune 500 companies, small businesses, philanthropic groups, universities, industry associations, and many others.

Who We Are

Our team of senior executives brings over seven decades of crisis communications experience to each client we serve.

Case Studies

Life Care Centers

In our combined seven decades of work in crisis communications, the call that came in early March 2020 stands apart. If ever a company needed our services, it was Life Care Centers of America…

Princess Cruises

Princes Cruises retained Sound Counsel when it’s cruise ship Grand Princess was denied access to its home berth at the Port of San Francisco and redirected to the Port of Oakland. A world-wide audience followed the cruise ship’s saga…

Piller’s Sausage

Sound Counsel has been retained by numerous branded food and beverage companies to provide crisis communications assistance relative to food recall and tampering cases…