Before a Crisis
Many Washington D.C. organizations are caught off guard by reputation-threatening crises, often because they lack the proper preparation. At Sound Counsel, we specialize in helping organizations transition from a state of unpreparedness to full crisis readiness. Our proven three-step process ensures that you’re equipped to handle any potential crisis.
Step One: Identify Your Vulnerabilities
Most potential sources of a crisis can be easily identified. Others are less obvious. Identifying your vulnerabilities will help you prepare to manage even the most unexpected event.
Step Two: Prepare a Plan
A crisis communications plan should be concise and actionable. Your plan should identify the chain of command, spokespersons, key stakeholders, and methods of communication. Your plan will help you determine when a response is required, who responds, and how best to respond.
Step Three: Practice
Your organization should conduct a crisis drill every year. Your spokespersons should receive crisis media training at least every two years. We will guide your team through a crisis drill and media train your spokespeople.
Your organization’s reputation is the result of years of hard work and dedication, but it can be quickly threatened by a single event. At Sound Counsel, we understand the importance of protecting your reputation during times of crisis. Our expert advisors will work with you to navigate the situation in a way that not only minimizes damage but also enhances your hard-earned reputation. Remember, if you don’t tell your story, someone else will. Let us help you take control of the narrative and come out of the crisis even stronger.
Step One: Prepare to Take Responsibility
Step Two: Respond Quickly
Step Three: Be Credible
After weathering the storm, it’s important for your organization to take the right steps in the aftermath of a crisis. At Sound Counsel, we understand that the actions you take after a crisis can be just as crucial to your image as your initial response. That’s why we’re here to help you every step of the way, from tailoring ongoing communications to assessing the impact and making good on promised reforms. With our expert guidance, you can rest assured that you’re taking the right steps to repair and rebuild your reputation.