Before a Crisis
Numerous organizations in New York City often find themselves unexpectedly facing reputation-threatening crises due to a lack of adequate preparation. At Sound Counsel, we excel in assisting these organizations in moving from a state of unpreparedness to achieving full crisis readiness. Through our well-established three-step process, we guarantee that you will be equipped with the necessary tools to effectively manage any potential crisis.
Step One: Identify Your Vulnerabilities
Most potential sources of a crisis can be easily identified. Others are less obvious. Identifying your vulnerabilities will help you prepare to manage even the most unexpected event.
Step Two: Prepare a Plan
A crisis communications plan should be concise and actionable. Your plan should identify the chain of command, spokespersons, key stakeholders, and methods of communication. Your plan will help you determine when a response is required, who responds, and how best to respond.
Step Three: Practice
Your organization should conduct a crisis drill every year. Your spokespersons should receive crisis media training at least every two years. We will guide your team through a crisis drill and media train your spokespeople.
The reputation of your organization in New York is a valuable asset built over years of dedication and hard work. However, a single event can swiftly jeopardize it. At Sound Counsel, we recognize the significance of safeguarding your reputation, especially during times of crisis. Our team of experienced advisors specializes in guiding you through these challenging situations, ensuring not only the minimization of damage but also the enhancement of your well-established reputation in the vibrant New York market. It’s crucial to remember that if you fail to communicate your story, others will do it for you. Allow us to assist you in taking charge of the narrative and emerging from the crisis even stronger than before.
Step One: Prepare to Take Responsibility
Step Two: Respond Quickly
Step Three: Be Credible
In the wake of a crisis, it is imperative for your organization in New York to navigate the post-crisis period with utmost care. At Sound Counsel, we comprehend the significance of the actions you take during this crucial phase, as they can profoundly impact your image. That’s precisely why we are here to provide comprehensive assistance throughout the entire journey. From crafting tailored ongoing communications to evaluating the consequences and fulfilling pledged reforms, our team of experts is dedicated to ensuring you make the right choices. With our expert guidance, you can have peace of mind, knowing that you are undertaking the necessary measures to mend and rebuild your esteemed reputation.