Crisis Communication Plan
Why Every Organization Needs a Crisis Communication Plan
When a crisis strikes, every second counts. Without a clear communication strategy, misinformation spreads quickly, trust erodes, and reputation suffers. A Crisis Communication Plan provides a proven framework that ensures your organization responds swiftly, confidently, and effectively—protecting both your reputation and your stakeholders.
At Sound Counsel Crisis Communications, we help companies, nonprofits, and public entities prepare for the unexpected with tailored plans designed to match their unique risks and communication needs.
What Is a Crisis Communication Plan?
A Crisis Communication Plan is a step-by-step strategy that outlines how your organization will respond to emergencies, PR crises, or reputational threats. The plan defines:
- Key messaging for internal and external audiences
- Spokespersons and media response protocols
- Approval processes for statements and updates
- Communication channels (press, social media, website, email, stakeholders)
- Roles and responsibilities across your crisis response team
- Monitoring and evaluation methods to adjust as events unfold
Benefits of a Strong Plan
- Faster Response – Minimize confusion and delay when every second matters.
- Consistent Messaging – Ensure one clear voice across all channels.
- Reputation Protection – Maintain stakeholder trust and credibility.
- Regulatory Compliance – Meet legal and industry communication requirements.
- Employee Confidence – Give your team the tools to act decisively.
Our Approach to Crisis Communication Planning
Sound Counsel Crisis Communications has guided Fortune 500 companies, nonprofits, and public institutions through high-stakes challenges. Our process includes:
- Risk Assessment – Identify the most likely crises your organization could face.
- Plan Development – Create a custom crisis communication framework tailored to your operations.
- Message Mapping – Build pre-approved messages that can be adapted quickly.
- Training & Drills – Prepare your leaders and staff through realistic simulations.
- Ongoing Support – Keep your plan updated as your organization evolves.
Examples of Crises We Prepare For
- Product recalls and safety issues
- Cybersecurity breaches and data leaks
- Executive misconduct or leadership transitions
- Natural disasters and operational disruptions
- Nonprofit or government funding challenges
- Public health and community emergencies
Why Choose Sound Counsel
- Decades of Experience in crisis management, media relations, and public affairs.
- 24/7 Availability when urgent issues arise.
- Proven Track Record helping organizations navigate reputational challenges.
- Global Perspective with offices in Seattle, Washington, D.C., and Antigua.
Start Building Your Crisis Communication Plan Today
The best time to prepare for a crisis is before it happens. Sound Counsel Crisis Communications can help your organization design, test, and maintain a communication plan that protects your people, reputation, and future.