What is Crisis PR?

Crisis PR—short for crisis public relations—is a strategic communication approach used to protect an organization’s reputation during high-stakes, high-pressure situations. Whether it’s a scandal, data breach, product recall, or public backlash, crisis PR helps leaders respond quickly, responsibly, and credibly.

Why Crisis PR Matters

• Reputational damage can be immediate and long-lasting.

• Media attention can amplify missteps.

• Stakeholders demand transparency and accountability.

• A strong PR response can preserve trust and brand equity.

Common Crisis Scenarios

• Corporate misconduct

• Product failures or recalls

• Workplace violence

• Executive behavior issues

• Social media backlash

• Legal action or investigations

• Health & safety incidents (e.g., COVID-19 outbreaks)

What a Crisis PR Firm Does

• Message development & media training

• Stakeholder communication plans

• 24/7 crisis response strategy

• Press releases and holding statements

• Reputation management during recovery

Why Work with Sound Counsel

Highlight key differentiators like:

• Decades of experience in high-profile crises

• Leadership coaching for on-camera response

• Proven results (link to case studies/testimonials)

• Trusted by Fortune 500 companies and nonprofits alike

Learn More

Link to related pages:

• Case Studies

• Insights

• Contact Us