Crisis Communication Firm Serving Los Angeles

Sound Counsel Crisis is a Crisis Communication Firm Serving Los Angeles and surrounding areas. We specialize in delivering expert guidance and strategic communication solutions to organizations confronted with unforeseen challenges. Our seasoned team comprehends the significance of prompt and effective communication during crisis periods. Collaborating closely with clients, we formulate customized crisis management strategies, pinpoint key stakeholders, and devise clear and concise messages that cater to their specific needs and worries. Our methodology underscores transparency, empathy, and a dedication to safeguarding our clients’ reputation and financial health. At Sound Counsel Crisis, we are devoted to assisting our clients in maneuvering through the intricacies of crisis communication with assurance and resilience.

Before a Crisis

Most potential sources of a crisis are easy to spot. Others are less obvious. We help clients assess their vulnerabilities, prepare a plan, media train and practice through crisis simulation.

Step One: Identify Your Vulnerabilities

Most potential sources of a crisis can be easily identified. Others are less obvious. Identifying your vulnerabilities will help you prepare to manage even the most unexpected event.

Step Two: Prepare a Plan

A crisis communications plan should be concise and actionable. Your plan should identify the chain of command, spokespersons, key stakeholders, and methods of communication. Your plan will help you determine when a response is required, who responds, and how best to respond.

Step Three: Practice

Your organization should conduct a crisis drill every year. Your spokespersons should receive crisis media training at least every two years. We will guide your team through a crisis drill and media train your spokespeople.

During Crisis

The reputation of your organization in Los Angeles is a priceless asset, cultivated over years of dedication and hard work. Yet, a single incident can quickly put it at risk. At Sound Counsel, we understand the importance of protecting your reputation, particularly in times of crisis. Our team of seasoned advisors is skilled in navigating you through these trying situations, ensuring not only the minimization of harm but also the fortification of your well-established reputation in the dynamic Los Angeles market. It is essential to realize that if you do not communicate your story, others will narrate it for you. Allow us to help you take control of the narrative and emerge from the crisis even more robust than before.


Step One: Prepare to Take Responsibility

It’s human nature to automatically deny responsibility. In many crisis situations, the most important thing you can do is to take leadership in addressing the problem. We help organizations recognize the real threat to their reputation and respond accordingly.

Step Two: Respond Quickly

It’s critical that you respond as quickly as possible. The longer you delay, the worse the problem gets. We help organizations gather and share facts, frame messages, monitor social media and limit damage by being responsive.

Step Three: Be Credible

Consumers, customers, and stakeholders will forgive a mistake but not a coverup. Being credible means being forthcoming, transparent, and truthful. We help organizations determine what to say and how to say it during a crisis.

After Crisis

In the aftermath of a crisis, it is vital for your organization in Los Angeles to maneuver through the post-crisis period with the highest level of caution. At Sound Counsel, we grasp the importance of the steps you take during this critical phase, as they can deeply influence your image. This is exactly why we are here to offer all-encompassing support throughout the entire process. From developing customized ongoing communications to assessing the repercussions and implementing promised changes, our team of specialists is committed to ensuring you make the correct decisions. With our expert advice, you can attain peace of mind, confident that you are executing the necessary actions to repair and reconstruct your valued reputation.

Step One: Don’t Stop Too Soon

Responding to a crisis can be exhausting. There’s usually a strong desire to move on as soon as possible. When fighting a fire, there’s a risk it could flare up again. Some stakeholders and audiences may require ongoing communication. We help organizations determine when an event needs no further response.

Step Two: Assess the Impact

The crisis has passed. Some members of your team may be prone to gloss over the impact. We help organizations honestly and objectively assess the impact of the event on your image.

Step Three: Make Good on Promised Reforms

An effective crisis response often includes announcing the corrective action or measures that will be taken to make a recurrence less likely. We help organizations communicate making good on their promises.

Get Crisis Communication Help in Los Angeles Today

We serve the entire United States including New York, Washington D.C. and Los Angeles. 

Sound Counsel has extensive experience guiding organizations through crisis preparedness, response, and follow-up. We do not provide legal advice. We are crisis communications specialists. Please contact us if you would like our help.