Before a Crisis
Most potential sources of a crisis are easy to spot. Others are less obvious. We help clients assess their vulnerabilities, prepare a plan, media train and practice through crisis simulation.
Step One: Identify Your Vulnerabilities
Most potential sources of a crisis can be easily identified. Others are less obvious. Identifying your vulnerabilities will help you prepare to manage even the most unexpected event.
Step Two: Prepare a Plan
A crisis communications plan should be concise and actionable. Your plan should identify the chain of command, spokespersons, key stakeholders, and methods of communication. Your plan will help you determine when a response is required, who responds, and how best to respond.
Step Three: Practice
Your organization should conduct a crisis drill every year. Your spokespersons should receive crisis media training at least every two years. We will guide your team through a crisis drill and media train your spokespeople.
The reputation of your organization in Los Angeles is a priceless asset, cultivated over years of dedication and hard work. Yet, a single incident can quickly put it at risk. At Sound Counsel, we understand the importance of protecting your reputation, particularly in times of crisis. Our team of seasoned advisors is skilled in navigating you through these trying situations, ensuring not only the minimization of harm but also the fortification of your well-established reputation in the dynamic Los Angeles market. It is essential to realize that if you do not communicate your story, others will narrate it for you. Allow us to help you take control of the narrative and emerge from the crisis even more robust than before.
Step One: Prepare to Take Responsibility
Step Two: Respond Quickly
Step Three: Be Credible
In the aftermath of a crisis, it is vital for your organization in Los Angeles to maneuver through the post-crisis period with the highest level of caution. At Sound Counsel, we grasp the importance of the steps you take during this critical phase, as they can deeply influence your image. This is exactly why we are here to offer all-encompassing support throughout the entire process. From developing customized ongoing communications to assessing the repercussions and implementing promised changes, our team of specialists is committed to ensuring you make the correct decisions. With our expert advice, you can attain peace of mind, confident that you are executing the necessary actions to repair and reconstruct your valued reputation.