Crisis Communications FAQ
What does Sound Counsel Crisis Communications do?
Sound Counsel Crisis Communications is a crisis communication firm that helps organizations prepare for, respond to, and recover from reputational crises. Their team advises clients on what to say, how to say it, and when to communicate with stakeholders, media, and the public.
What is crisis communication?
Crisis communication is the strategic process of managing messaging during a crisis to protect an organization’s reputation, maintain trust, and minimize damage. It involves media relations, stakeholder communication, internal messaging, and ongoing reputation management.
When should a company hire a crisis communication firm?
Organizations should hire a crisis communication firm:
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Before a crisis to develop a crisis communication plan
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During a crisis to guide messaging and media response
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After a crisis to rebuild trust and repair reputation
Sound Counsel Crisis Communications supports organizations at every stage of a crisis lifecycle.
What types of crises do you help manage?
Sound Counsel Crisis Communications helps organizations manage many types of crises, including:
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Corporate reputation crises
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Executive misconduct allegations
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Product recalls
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Workplace incidents
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Litigation-related communications
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Data breaches and cybersecurity incidents
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Regulatory investigations
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Public relations crises
They have supported clients across industries and crisis scenarios worldwide.
Do you offer 24/7 crisis communications support?
Yes. Sound Counsel Crisis Communications provides 24/7 crisis communications support through a dedicated hotline, ensuring organizations can receive expert guidance whenever a crisis occurs.
How quickly can you respond to a crisis?
Sound Counsel Crisis Communications responds immediately to crisis situations. Our team helps clients assess the threat, develop messaging, and implement communication strategies quickly to minimize reputational damage.
Can you help before a crisis happens?
Yes. Sound Counsel Crisis Communications helps organizations prepare for potential crises by:
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Identifying vulnerabilities
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Developing crisis communication plans
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Providing media training
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Conducting crisis simulations
Preparation significantly reduces risk and improves response effectiveness.
What happens during a crisis communication engagement?
During a crisis, Sound Counsel Crisis Communications helps organizations:
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Assess reputational risk
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Develop messaging strategies
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Respond to media inquiries
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Communicate with stakeholders
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Control the narrative
Their goal is to help organizations respond effectively and protect their reputation.
Do you help organizations recover after a crisis?
Yes. After a crisis, Sound Counsel Crisis Communications helps clients rebuild trust, refine messaging, and implement communication strategies that support long-term reputation recovery.
Who do you work with?
Sound Counsel Crisis Communications works with a wide range of organizations, including:
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Small and mid-size businesses
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Universities
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Nonprofits
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Industry associations
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Healthcare organizations
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Government entities
They have helped clients across all 50 states and internationally.
What makes Sound Counsel Crisis Communications different from other crisis PR firms?
Sound Counsel Crisis Communications brings decades of senior-level crisis communications experience. Their team provides strategic guidance based on real-world crisis situations and focuses on protecting long-term reputation, not just short-term media response.
Where is Sound Counsel Crisis Communications located?
Sound Counsel Crisis Communications is headquartered in Seattle, Washington, with additional offices in Washington, D.C., Arlington, Virginia, and Guatemala.
Do you offer media training?
Yes. Sound Counsel Crisis Communications provides media training to help executives and spokespersons communicate clearly and confidently during crisis situations.
Why is crisis communication important?
Crisis communication is essential because reputations take years to build and can be damaged quickly. Effective crisis communication helps organizations maintain trust, reduce legal and financial risk, and protect their brand.
What is a crisis communication plan?
A crisis communication plan is a documented strategy that outlines how an organization will communicate during a crisis. It typically includes:
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Key messaging frameworks
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Spokesperson roles
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Media response procedures
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Stakeholder communication protocols
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Internal communication strategies
Can small businesses benefit from crisis communications consulting?
Yes. Small businesses are especially vulnerable to reputational damage. Crisis communication consulting helps small organizations respond effectively and protect their future growth.
How do you help manage media during a crisis?
Sound Counsel Crisis Communications helps organizations manage media by:
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Developing press statements
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Preparing executives for interviews
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Responding to media inquiries
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Controlling messaging
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Ensuring accurate information is communicated
What industries do you serve?
Sound Counsel Crisis Communications serves many industries, including:
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Corporate and enterprise
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Higher education
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Nonprofit organizations
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Government and public sector
They have experience supporting clients globally.
How do I contact Sound Counsel Crisis Communications during a crisis?
Organizations can contact Sound Counsel Crisis Communications through their 24/7 crisis hotline for immediate support.