Insights
Our Thoughts
Commenting on current events and assessing how crises are handled.
Why is Crisis Communication Important?
In today's fast-paced and interconnected world, businesses face an array of potential crises that can disrupt their operations, damage their reputation and undermine customer trust. Whether it's a product recall, a data breach or a natural disaster, the ability to...
Schools in Crisis
Schools from kindergarten through college are experiencing crisis at increasing levels. The pandemic threw education into turmoil. Societal and political issues began to seep into schools…
Apology Anatomy & Sesame Place
Do you think your organization is immune from risk? If so, Sound Counsel implores you to reconsider. If you employ people, or provide goods and services, you’re at risk because things can go wrong. Even the best run organization can experience...
Groupthink Creates Risk and Can Lead to Crisis
Organizations that suddenly find themselves in crisis and then the public spotlight often call us. Crisis can be paralyzing. Few people do their best thinking in crisis. Responding well as a group is even harder and one reason is groupthink....
Our News
Sharing information about our firm and our team.
SC Welcomes Tish Van Dyke to Senior Executive Team
Seattle, Wash. – Sound Counsel Crisis Communications is pleased to welcome globally recognized food and beverage communications leader Tish Van Dyke to our senior executive team of crisis communications specialists.
Our Counsel
Offering advice about how to prepare for, respond to, and recover from crisis.
Read our guide on
Top 10 Things Not To Do In A Crisis
Your organization’s reputation takes years to build. But things can go wrong, even with the best run organization. If bad news hits your organization, here are the Top 10 Things Not to Do in a Crisis.
1. Not commenting – Something bad has happened related to your organization…
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Case Studies
Life Care Centers
In our combined nine decades of work in crisis communications, the call that came in early March 2020 stands apart. If ever a company needed our services, it was Life Care Centers of America…
Princess Cruises
Princes Cruises retained Sound Counsel when it’s cruise ship Grand Princess was denied access to its home berth at the Port of San Francisco and redirected to the Port of Oakland. A world-wide audience followed the cruise ship’s saga…
Piller’s Sausage
Sound Counsel has been retained by numerous branded food and beverage companies to provide crisis communications assistance relative to food recall and tampering cases…
